Tag Heuer
Don’t Crack Under Pressure

Tag Heuer wanted to underline the difficult training regimes that often accompany the London Marathon. Our main challenge was creating a fictionalised narrative that unfolded over the course of several films through cinematic imagery and no dialogue. To cater for the quick-snap scrolling of modern content appetites, the action had to be understandable both with and without sound. The result: the incredible power of visual storytelling.